DART Framework Application for Value Co-creation in Sharing Platforms that Operate in Lithuania
(R2022-111837)

AUTHORS

Asta Svarcaite, Kaunas University of Technology; Agne Gadeikiene, Kaunas University of Technology

ABSTRACT

Value co-creation is considered key to competitiveness, innovation, and relationship development between a company and a customer. Currently, sharing platforms face the challenges of customer engagement in sharing itself and long-term relationships. Thus, this study aims to explore the peculiarities of the DART framework application for value co-creation in sharing platforms that operate in Lithuania. Case study analysis was applied for the empirical study. Its results indicate that the dialogue dimension unfolds through interaction; the access develops through information and tools; the risk-benefit reveals the disadvantages of sources and possible risks of using the sharing platform; the transparency exposes through transparency about the user reliability. The study results contribute to value co-creation scientific literature, bringing valuable insights for sharing platforms’ improvement to co-create value.